About Us

Ursula is a brand that encompasses the elegant beauty of the South through easy-to-use skincare products that are designed to charm, delight, and help achieve radiance for any friendly face.

We are a passionate story inspired by the understated glamour of everyday, the warmth of classic Southern charm, and harmonious formulas.  Here, we believe in innovative skincare solutions that solve everyday skin concerns and achieve a beautifully casual elegance.

Our Formulas

We believe in science and the harmony of synthetic + natural ingredients to create formulas that not only work, but also show visible results without ever feeling harsh.

Triplex System. As an ode to the Gulf Coast, our formulas are guided by a triple combination of ingredients that encompass 3 complimentary houses: Land, Sea, and Lab.

  • Land

    Plant-based ingredients, such as Green Tea and Calendula

  • Sea

    Marine-based ingredients, like Algae and Seaweed

  • Lab

    Proven skincare industry favorites, such as Niacinamide, Squalane, and Hyaluronic Acid

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Our Clean

While there is not a universal standard for ‘clean’ skincare, we believe it is important to be transparent about our approach to clean.

At Ursula, being clean means “free from” toxic ingredients like sulfates, parabens, PEGs, and thousands of other questionable ingredients.  Meanwhile, we do not shy away from synthetic (or lab-created) ingredients—as long as those synthetic ingredients are safe. Rest assured, our entire collection is vegan, cruelty free, fragrance free, and dye free.

Our Founder, Babs King

I had spent 15 years in the health and wellness industry when I founded Ursula in 2020.  The truth is, I downloaded the Sephora app after a few glasses of red wine and ended up purchasing what seemed like the entire skincare section.  My five minute routine quickly turned figurative, as I became a woman determined to create products that were not only essential for the skin, but also married the art of the Southern beauty all around me.  

The beauty here is different- casual but elegant, while always maintaining a little something extra.  The skin along the coast glows, thanks to our thriving climate.  I wanted to bottle it up for the world to experience because it feels good from your soul to your skin.  Only a name as unforgettable as the beauty would do, Ursula was born.

I invite you to embrace your “little something extra” here with Ursula.  All of y’all are welcome here!

  • Hospitality

    The classic Southern way is to always treat our customers like our family & friends. We hope you feel comfortable to reach out - our customer service team is available should you have any questions or want to learn more about our brand.

  • Sustainability

    We design with recyclability in mind: products are packaged in luxuriously weighted glass or recycled plastic & encased in FSC-certified paper cartons to reduce our climate impact.

  • Giving Back

    1% of every Ursula purchase is donated to The Ursula Future Fund, where we partner with non-profit organizations such as The Dollywood Foundation, Outward Bound, and Young Audiences Arts for Learning to support the development of our next generation.

    Learn More 
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Our Core Value

Our core value is deeply rooted in gracious Texas hospitality - we always want you and your skin to feel looked after for - with the utmost respect and care. Similar to how a good host of the South would prepare their best for visitors, we work with the best chemists in the skincare industry to develop safe and clinically-tested formulas so that you and your skin feel welcomed, refreshed, and radiant after each use.

Welcome to Ursula, we hope you’ll stay a while!