About Us

Ursula was born in Texas and raised on 30A in Florida. Our skincare is a seaside to sink side indulgence. Made with high quality, marine focused ingredients for your most nourished skin yet. We believe skincare products should fit your every day beauty routine and solve everyday skin concerns. That’s why we focus on making our products friendly and Triplex grade.

We’re so happy you’re here! We look forward to sharing together in the things we love- healthy skin, solutions-based products, and the magic of the ocean.

Our Formulas

We believe in science and the harmony of synthetic + natural ingredients to create formulas that not only work, but also show visible results without ever feeling harsh.

Triplex System. As an ode to the Gulf Coast, our formulas are guided by a triple combination of ingredients that encompass 3 complimentary houses: Land, Sea, and Lab.

  • Land

    Plant-based ingredients, such as Green Tea and Calendula

  • Sea

    Marine-based ingredients, like Algae and Seaweed

  • Lab

    Proven skincare industry favorites, such as Niacinamide, Squalane, and Hyaluronic Acid

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Our Clean

While there is not a universal standard for ‘clean’ skincare, we believe it is important to be transparent about our approach to clean.

At Ursula, being clean means “free from” toxic ingredients like sulfates, parabens, PEGs, and thousands of other questionable ingredients.  Meanwhile, we do not shy away from synthetic (or lab-created) ingredients—as long as those synthetic ingredients are safe. Rest assured, our entire collection is vegan, cruelty free, fragrance free, and dye free.

Our Founder, Babs King

I had spent 15 years in the health and wellness industry when I founded Ursula in 2020.  The truth is, I downloaded the Sephora app after a few glasses of red wine and ended up purchasing what seemed like the entire skincare section.  My five minute routine quickly turned figurative, as I became a woman determined to create products that were not only essential for the skin, but also married the art of the Southern beauty all around me.  

The beauty here is different- casual but elegant, while always maintaining a little something extra.  The skin along the coast glows, thanks to our thriving climate.  I wanted to bottle it up for the world to experience because it feels good from your soul to your skin.  Only a name as unforgettable as the beauty would do, Ursula was born.

I invite you to embrace your “little something extra” here with Ursula.  All of y’all are welcome here!

Our Core Value

Our core value is deeply rooted in gracious Texas hospitality - we always want you and your skin to feel looked after for - with the utmost respect and care. Similar to how a good host of the South would prepare their best for visitors, we work with the best chemists in the skincare industry to develop safe and clinically-tested formulas so that you and your skin feel welcomed, refreshed, and radiant after each use.

Welcome to Ursula, we hope you’ll stay a while!