Ursula of Switzerland Special Occasion fashion, Mother of the Bride Dresses and Evening wear for the petite, missy and plus sized woman.

The story of Ursula, a young Swiss woman's tireless efforts to grow a multi-million dollar company from forty-eight cents. It was by creating hats, particularly for Henri Bendel and Saks Fifth Avenue that Ursula parlayed her profits into fashionable creations that caught the eye of Manhattan buyers.

In 1965, romance entered Ursula's life and swept her from New York's garment center to Upstate New York, where in Schenectady, her first dress making venture was thus born with 15-20 employees. In 1967 URSULA OF SWITZERLAND was founded, and later incorporated in 1969. Simultaneously, URSULA OF SWITZERLAND, INC., RETAIL SHOPS kept Ursula's ear close to her customers - with four locations in Albany, Schenectady, Troy, and Saratoga; however, in years to come, Ursula's burgeoning wholesale business eventually eliminated the need for retail positioning. in 1972, URSULA OF SWITZERLAND, INC., moved to a historic site, a former 19th century ribbon factory nestled on the banks of the Hudson / Mohawk Rivers, in Waterford. Here, concentration on design and production saw a surge in revenues.

In 1988, the combined efforts of the URSULA OF SWITZERLAND, INC.'S SHOWROOM on Broadway, eleven Road Representatives nationally situated in major Apparel Marts and an unparalleled Customer Service Department in Waterford, won URSULA OF SWITZERLAND, INC., the DEBI AWARD for Distinguished Excellence in the Bridal Industry - national recognition - specifically for Special Occasions. This accolade would be repeated in future years.

Ursula's focus on Mother-of-the-Bride, for the petite, missy and plus sized woman, has found her a winning niche in over 5000 Better Specialty Stores and major clientele such as Macy's, Lord and Taylor, Dillard's, Bloomindale's, Nordstrom's and Dayton-Hudson to name a few, and beyond America's borders to Mexico, Canada, England and Australia. The URSULA OF SWITZERLAND, INC.'S "Made in America" Collections are renown internationally for the consistent quality, fit, styling and value along with the recognizable aura of femininity and elegance. In September 1992, Ursula assumed the post of President and sole owner of URSULA OF SWITZERLAND, INC.

In 1994, the company started focusing mainly on mom and pop stores and other specialty stores. Over the years Ursula added Separates and Informal Bridal dresses. Today, her lines are sold to specialty, bridal and contemporary stores.

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